Manila, Philippines, November 7, 2017 — Industry leaders, top analyst firms, and AI and automation experts gathered at the International IT-BPM Summit (IIS) held at the Makati Shangri-La, Manila to discuss the opportunities and headwinds brought on by the rapid development of disruptive technologies on the industry.
Themed Ph DNA: Human Tech, the 9th IIS went straight into the heart of the topic of artificial intelligence and its impact on the IT-BPM space and its workforce, bringing in experts and stakeholders from both the private and public sector to weigh in on the matter.
The Summit kicked off with industry heads, Rey Untal, President of the Information Technology and Business Process Association of the Philippines (IBPAP) and his counterpart, Jojo Uligan, President of the Contact Center Association of the Philippines (CCAP), opening the day’s activities and showcasing the strong partnership between the two associations that jointly hosted the event to address key industry issues, as well as opportunities on the horizon.
This year’s event featured a permanent reactors panel comprised of representatives not just from the IT-BPM industry and its subsectors, but also from allied industries in the telecommunications and real estate space, whose thought-provoking questions prompted a more thorough discussion for each of the Summit’s sessions.
The Future of the Philippine IT-BPM Space
Keynote speaker, Richard Jones of Automation Anywhere curated the session on the Future of Enterprises, delving into how businesses can leverage AI and robotic process automation (RPA) and the steps firms can take to accelerate its adoption. Jones also noted how new technologies will help drive a global workforce transformation, essentially making jobs more meaningful for humans by emphasizing complex, creative and analytical skills and having robots take on the more repetitive tasks.
Meanwhile, Everest Group’s Managing Partner, Eric Simonson, led the discussion on the Future of Jobs, tackling the long-held notion that AI and automation will eventually replace the human workforce. The session highlighted the new service delivery models coming into the fore such as analytics, data and cognitive technologies. It also looked into the impact of AI on existing workflows, the complexity of the skills required for future careers, and how the Filipino workforce can adapt to capture the market and fill this growing demand.
A panel of tech and IT-BPM experts led by George Yang, the founder and CEO of Silicon Valley startup firm AI Pros, hosted the session on the Future of Artificial Intelligence. As the session theme suggests, the panel delved into what we can expect from these new technologies and the competitive advantages it
brings to the table, ultimately highlighting that AI is a solution rather than a headwind for the Philippine IT-BPM industry.
Bringing together all the insights from their respective sessions, Richard Jones, Eric Simonson, and George Yang, were joined by Kamal Narang of Cognizant Philippines for the Summit’s first-ever power panel entitled the Future Heart-Brain Collab. Moderated by CCAP Chairman, Benedict Hernandez, the plenary explored in great detail the impact of these new technological trends on the space and the role that the industry and workforce will play in harnessing these innovations.
The New Country Brand
Capping off the event was the launch of the new Country Brand and Narrative which was unveiled by IBPAP’s Vice Chair, Catherine Salceda-Ileto. The new brand - The Philippines: Innovative Human+Tech - is an initiative by the Accelerate PH Roadmap 2022’s technical working group on Country Competitiveness, which Salceda-Ileto also chairs. This refreshed narrative places emphasis on the country’s competitive edge in providing unparalleled customer experience and the inherent strength of the Philippines’ world-class talents in an age of digital transformation.
IBPAP’s Chairman, Lito Tayag, concluded the Summit with an impassioned rallying call to the industry’s players, urging them to work towards achieving the goals outlined in Roadmap 2022 and continuously solidify the country’s position as one of the top players in the global IT-BPM marketplace.
About the Summit:
For the past eight years, the International IT-BPM Summit (IIS), formerly known as the International Outsourcing Summit, has been serving as an avenue for industry stakeholders to learn new insights and network with international industry leaders and experts. This year, the event aims to drive leaders and decision makers to take advantage of the technological revolution that will shape the future of the IT-BPM industry and further its role as one of the top economic boosters in the country.
On it’s 9th year, the IIS takes the conversation to the next level by bringing together global thought leaders and analyst groups to discuss possible opportunities and headwinds especially in the realm of technology and future of the industry. IBPAP partners with the Contact Center Association of the Philippines (CCAP) to elevate the conversation and launch the new Philippine country brand and narrative at the Summit.
About the Information Technology and Business Process Association of the Philippines (IBPAP)
The Information Technology and Business Process Association of the Philippines (IBPAP) is the enabling association for the information technology and business process management (IT-BPM) industry in the Philippines. IBPAP serves as the one-stop information and advocacy gateway for the industry. With over 300 industry and support-industry members, and six associations—the Animation Council of the Philippines, Inc., Global In-House Center Council, Contact Center Association of the Philippines, Game Developers Association of the Philippines, Healthcare Information Management Association of the Philippines, and Philippine Software Industry Association—IBPAP plays a pivotal role in sustaining rapid growth of the IT-BPM industry by working to ensure an enduring supply of high-quality labor, supporting service innovation, and providing country visibility.
IBPAP assists investors in setting up operations easily and quickly in the Philippines. Relevant research, introductions to key government and industry officials, and a series of briefings at each step of the investment process ensure a seamless development process. Ongoing support is provided through a wide variety of initiatives, including programs for HR development, business development, knowledge sharing, and networking opportunities.
About the Contact Center Association of the Philippines (CCAP)
The Contact Center Association of the Philippines (CCAP) is the premiere organization representing the Philippine contact center industry. CCAP takes a leading role in harnessing, harmonizing and galvanizing cross-sector efforts that enable the Philippine contact center industry to sustain the country’s global leadership in market share, innovation and best practices.
As a non-profit organization, CCAP promotes awareness of the contact center industry; active exchange of ideas, new technologies, best practices and innovations; and the sustained growth of the industry and the country. Established in 2001, it has grown to represent more than 80% of the industry economic activity and employment.
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