Huwebes, Enero 31, 2019

Bataan Death March Freedom Trail in honor of WWII Heroes

Aiming to hold the legacy of camaraderie, bravery and sacrifice made by Filipino and American freedom fighters 77 years ago, Philippine Veterans Bank (PVB) together with its partners, is once again holding the Freedom Trail (Mariveles-San Fernando-Capas) the actual route of the Bataan Death March in time for this year's commemoration of Philippine Veterans Week.

There will be three event categories in the Freedom Trail: the Freedom Trail is a two-day march starting from Km 0 in Mariveles, Bataan, covering the 140 km original route all way to Capas National Shrine in Tarlac. Participants may register as an individual or a group of ten (10) and the Marchers will relay the Freedom March Symbolic Guidon (flag). Another one is the Kagitingan Tour which is a 320 km two-day historical chartered bus tour where the participants will make stops at the designated WWII historical sites where a historian is assigned to each pit stop.

This is the third year of the Freedom Trail which will be held on March 2-3, 2019. On the other hand, the Ride for Valor will be held on March 10, 2019 and will see participants trace the entire route of the Bataan Death March in a unique Big Bike Competitive Tour, Ride and Seek Style from Kilometer Zero in Mariveles, Bataan all the way to Capas, Tarlac.

The third event is the Bataan Freedom Run (BFR), now on its 6th year, slated on April 14 (Sunday) invites running enthusiasts to follow the route of the historic Bataan Death March through the Province of Bataan beginning at Balanga Capitol up to Mt. Samat for the 42-kilometer full marathon, other features a 21-kilometers half-marathon, as well as 10-kilometers, 5-kilometers, and 1-kilometer courses for all types of runner from pro-runners to kids and pets.

This year's Freedom Trail aims to involve more participants from the youth, military and police and members of the US Special Forces will also be invited to join the solo and/or team relays.

"Philippine Veterans Bank and its partners are honored to again hold the Bataan Freedom Run and the Freedom Trail in time for the 77th Anniversary of the Bataan Death March and commemoration of Veterans Week," said PVB Chairman Dr. Roberto de Ocampo, OBE. "These events, which challenge runners through gruesome and gritty courses, are our way of remembering, honoring, and emulating the bravery and sacrifices of our World War II veterans during one of the darkest chapters of our country's history."

Organizers are expecting about 4,000 participants for both events and as in previous years proceeds to be generated will be used for the restoration and upkeep of historical markers along the Bataan Death March route.

Last year's BFR and Freedom Trail proceeds amounting to Php 400,000 will be used for the construction of the historical marker in Mariveles, Bataan - Hospital 1.

The Veterans Bank Freedom Trail, also presented by PVB and organized by Without Limits, is also in partnership with DND, PVAO, Capas Freedom March, and the Provincial Governments of Bataan, Pampanga and Tarlac.

On the other hand, the Veterans Bank Freedom Run, organized by Without Limits, is presented by the Philippine Veterans Bank (PVB) in partnership with the Philippine Veterans Affairs Office (PVAO), and the Provincial Government of Bataan.

To register and find out more about the Veterans Bank Freedom Trail (Mariveles-San Fernando-Capas) and Veterans Bank Bataan Freedom Run, visit FB pages: and .

Martes, Enero 29, 2019


Go Negosyo marks another breakthrough for its advocacy of bringing mentorship closer to every Filipino through the Mentor Me On Wheels program in partnership with two biggest franchising organizations in the Philippines!

More than 100 franchise owners from the Philippine Franchise Association ( PFA ) and the Association of the Filipino Franchisers Inc., ( AFFI ) introduced franchising to aspiring, budding and existing entrepreneurs and franchises last January 29, 2018 at SM Megamall Events Center.

More than 800 mentees registered and took part in the mentoring session with their mentors. The large number of participants proved that people are eager to learn how to build and sustain a business that later on can lead to prosperity.

Both PFA and AFFI have been staunch supporters of Go Negosyo. PFA is guided by mission to promote franchising as a tool for economic development and nation building, through enterprise development and employment generation. AFFI, on the other hand, continues to inspire the public to take part in franchising industry offering technical assistance such as research and development and has taken significant marks in the industry.

" This is the first time that PFA and AFFI come together in a special round of mentoring for our aspiring franchisees and franchisors, Given their companies' success, I am sure that they were able to guide our mentees in scaling up or starting their own businesses by acquiring innovative franchise model, " Presidential Adviser for Entrepreneurship and Go Negosyo Founder Joey Concepcion said.

PA Joey Concepcion was joined by Amb. Philippe J. Lhuiller, Philippine Ambassador to Spain and other franchise owner such as Samie Lim, Chairman Emeritus of PFA; Dr. Alan Escalano, Chairman of PFA, and CEO of Fruit Magic; Richard Sanz, President of PFA and President of Bibingkinitan; Joyce Co Yu, President of AFFI and owner of Trueblends Tea and Coffee; Eric Caeg, Chairman of AFFI and President & CEO of RAP Training and Marketing Services; and Jorge Wieneke, Vice President of AFFI and President and CEO of Tokyo Tempura.

It was under another milestone for the program as it brought PFA and AFFI together in one mentorship program focused on franchising.

Through MMOW and Mentor Me Online - the mobile application for mentoring, Go Negosyo and its partner, Department of Trade and Industry ( DTI ), introduce mentors to micro and small entrepreneurs, and offers technical know-how and practical entrepreneurship strategies.

SM Supermalls is the official venue partner of Mentor Me On Wheels Mandaluyong. Watch out for the next leg of MMOW in your local malls next year!

Download the app today! Mentor Me App is now available at Google Playstore and App Store for IOS.

Miyerkules, Enero 23, 2019


MERZCI is the trade name of CM & SONS FOOD PRODUCTS, INC. It is the leading bread and food
 pasalubong producer in Bacolod City and the island of Negros. It carries a wide array of product

The company maintains optimum standards in its manufacturing processes and is constantly updating
 and improving its product lines. Along with its constant improvements, it strives to deliver customer
 satisfaction by bringing the highest “Value for Money” to its customers.

In 2014, following its trademark application with the Intellectual Property Office of the Philippines (IPO)
, the trade name got updated from Merci to Merzci. With the update in the name, came the upgrades
and improvements of the company to produce better products and services to its customers. Thus,
 launching the brand in October 2014 as “The New and Improved MERZCI”. The addition of the letter
Z in the name signifies that the company has been gearing up and focusing on targeting the
GENERATION Z as the main market of its products and services. Customers can expect more from
the company in the succeeding years – new products, more branches, improved customer service,
and new ways to experience, share, and be part of MERZCI.

As of Jan 2018, the company is manned by a 1, 600-strong workforce more or less, with each
department effectively working together to produce and maintain quality products for its customers.

Merzci will be a TOP LEADING BRAND in the Philippine Bakery Industry in Bakeshop and Pasalubong
that is aggressively present NATIONWIDE serving quality and reasonably-priced products.

The company aims to continually provide its consumers with the highest quality products and services
 to maximize their money’s worth:

·         By opening outlets and satellites hubs in key towns and cities in the Philippines.
·         By hiring and training qualified and competent employees.
·         By delivering high quality products with the best value for money.
·         By using state-of-the-art technology and manufacturing equipment and practices.
·         By being innovative with current trends in the national and global markets.
·         By broadening reach through traditional and non-traditional channels.


CM & Sons Food Products, Inc. was established as a family enterprise in 1995 in Bacolod City,
Negros Occidental. Its products are marketed under the trade name “Merci” a French word meaning
“thank you”. Though the trade name is undergoing a rebranding process from Merci to Merzci, the
company still believes that it will remain competitive in the food market.

Merzci started as a small bakery, supplying breads to a single store at the Libertad Market. Eventually,
 its popularity became undeniable due to a growing satisfied customer pool. With its high quality
breads at affordable prices, combined with aggressive marketing strategies and the ingenuity of youth,
 it did not take long for the company to establish its own branches around the city and supply products
 to satellite dealers all over the province.

Merzci also evolved into a fast food restaurant serving scrumptious and affordable snacks and
short-order meals for people on the go.

Complementing its food line, it diversified its business interests in 2003 with the introduction of its
bottled purified water brands distributed around Negros Island, namely MERCI PURIFIED DRINKING
WATER and VITALIFE PURIFIED DRINKING WATER. Despite competition from national brands, the
two brands successfully sliced a big share in the province’s purified water market in only a few
months’ time and up to present. The water brand is also expected to follow suit in the rebranding of its
 trade name.

The success of CM & Sons Food Products, Inc. may very well be attributed to its ability to cope with
the emergence of new markets and opportunities.

In January 2005, CM & Sons launched its newest line – MERZCI PASALUBONG TREATS, to cater to
 the growing tourist and balikbayan crowd that regularly come to the province. The pasalubong treats
 have gained a massive “suki” consumer crowd that prompted the company to open its first pasalubong
 center in Singcang, Bacolod City in September 2005. This branch is only about five minutes away
from the old Bacolod Airport which, at that time, gained a wide acceptance among the locals and
travelers alike. Seven months later, a second pasalubong center emerged in Mandalagan in April 2006,
 which now caters mainly to travelers leaving the city on the way to the north of the island. In 2008,
 when the New Bacolod-Silay Airport was opened to the public a new branch conveniently located at the
 Departure Area was opened for its customers who are always on the go. And, most recently last
February of 2013, BREDCO Branch was established to cater to Iloilo-Panay travelers making it a point
 that, indeed, Merzci will always be a part of a traveler’s Bacolod experience.

For more than two decades, the company has produced quality products from breads to pastries to
 Visayan delicacies to short order meals and even purified water. Products are made available in the
different branches and dealers in the Negros Island, Panay, even reaching as far as Tuguegarao City in
the North, Zamboanga City, Manila, and Cebu. Some products are also exported by distributors to
Canada, the USA, and other parts of the world.

Believing in the power of advertising and promotions, the company employs various media exposures
such as television, radio, print, and even social media to reach its varied target markets. Special events
 such as concerts, tourism and sports events, and other special activities are also considered by the
company as avenues to reach new markets.

Negros Occidental Dynamic Growth (Model Entrepreneur) Awardee

Merzci Bakeshop, Merzci Pasalubong Treats, Merci Purified Drinking Water and Vitalife Purified Drinking
 Water produced by C.M. & Sons Food Products, Inc. received the Dynamic Growth (Model
Entrepreneur) Award presented by the Metro Bacolod Chamber of Commerce and Industry (MBCCI) in
its Achievement Awards for 2011.

In the awarding ceremony at the L’Fisher Hotel last September 17, 2011, MERZCI was recognized as
one of the best performing businesses in Negros Occidental. The award was presented to Mr. Jonathan
 Lo, President and CEO of C.M. & Sons Food Products, Inc.

The awarding ceremony was preceded by a luncheon with Vice President Jejomar Binay, Governor
Alfredo G. MaraƱon, Jr., Mayor Evelio R. Leonardia, Bacolod Rep. Anthony Golez, 3rd District Rep.
Albee Benitez and 4th District Rep. Jeffrey Ferrer.

In over two decades of manufacturing breads, pastries, pasalubong treats, and purified drinking water in
 Negros Occidental and other parts of the country, MERZCI has risen to become a leading food
manufacturer in the region.


2005 National Shoppers’ Choice Annual Awards
Merci Pasalubong Treats: No. 1 Pinoy Delicacies Manufacturer (National)
2005 National Shoppers’ Choice Annual Awards
Merci Purified Drinking Water: No. 1 Water Delivery Service (Negros Occidental)
2005 National Shoppers’ Choice Annual Awards
Merci Bakeshop: No. 1 Bakeshop (Negros Occidental)

A Sea of Zs: Sino may Z? MERZCI!
A sea of “Zs” exploded at the 35th Masskara Festival at Bacolod’s Lacson Tourism Strip last October
16-19, 2014.

Launching the New and Improved MERZCI, Bacolod’s favorite pasalubong center, bakeshop, and fast
food brought four nights of hyperfun – live band music, games, prizes, and dances – to festival guests
through nightly live shows.

A giant mirror ball, red and yellow confetti, and two sky dancers ushered in guests to the MERZCI stage.
 The unveiling of the Z in MERZCI was performed by the mysterious yellow MERZCI Man and assisted
 by CM and Sons Marketing Manager for PR & Events Femmy Lee Magbanua and Branding Officer
Lovelle Bellocillo.

Hosts Gerhard Krystoppher Pagunsan and John Gilbert Arceo, ably assisted by MERZCI Marketing
Manager Femmy Lee Magbanua and the MERZCI Dancers, led contestants in the iconic games Siopao
 Eating Contest and Barquillos Relay. More contestants won MERZCI treats in pasalubong boxes with
games like Bring Me, Pinaka-, and the Longest Z. Members from the dancing audience who did the
MERZCI SIGN with their hands won customized MERZCI t-shirts. Those who had the letter Z in their
names went home with customized MERZCI golf umbrellas.

Festival guests grooved to live music from Batukada de Negros, Aire Band, and 11th hour Band as
freebies were tossed to the audience. The last night of the show was graced by 2014 Masskara Queen
1st Runner-up and Miss Merzci Riah Angelica De Ocampo. Right beside the MERZCI stage, the biggest
 Masskara Festival PHOTOWALL offered FREE photo-taking to locals and tourists.

Meanwhile, the mysterious yellow MERZCI Man cavorted along Lacson Street, gamely posed with locals
 and tourists and did a surprise appearance at the Masskara Love Dance.

Complementing its food line, Merzci diversified its business interests in 2003 with the introduction of its
bottled water brands distributed around Negros Island.

The purified drinking water undergoes a start of the art MULTI-STEP PROCESS that includes Softening,
 Reverse Osmosis, Carbon and Micron Filtration, UV Light Treatment, and Ozonation to ensure clean
and safe drinking water to its consumers.

CM & Sons uses semi-automatic food machinery and premium food ingredients to maintain its standards
 and achieve a more efficient workflow during production.

The company follows strict implementation of hygienic practices among its workforce and sanitary
practices in the workplace, living up to its FDA-approved status. Every product is diligently packed and
checked for safe storage and consumption.

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