#MMOW-Mentor Me On Wheels

Learn marketing techniques through Go Negosyo's free mentorship!
The success of any kind of business lies in effective marketing. The most important driver for a successful business is the productive use of tools -- to capture markets, enhance demand, and create and maintain a reputation that is easily distinguishable from other brands.

Equipping micro, small, and medium enterprises (MSMEs) with technical know-how on effective marketing is the main objective of the special installment of Mentor Me On Wheels (MMOW), the FREE ONE-ON-ONE mentorship program brought by Go Negosyo and the Department of Trade and Industry.

Leaders of established businesses that are known for their effective marketing will headline the latest leg of MMOW this October 17 at SM Megamall Mega Fashion Hall. In partnership with the Philippine Marketing Association, Go Negosyo is pooling together its biggest roster to date of distinguished mentors focused on product marketing. They include Cecilio Pedro of Lamoiyan Corporation, Johnlu Koa of The French Baker, Jenny Wieneke of Tokyo Tempura, Mary Faith Abano of Philippine Marketing Association, Josiah Go of Mansmith and Fielders, Inc., Arlene Padua-Martinez of Post10 Worldwide, Inc.

With the objective to partner with the local government units in achieving its advocacy of prosperity for all, Go Negosyo also invited Mandaluyong City Mayor Carmelita "Menchie" Abalos and Pasig City Mayor Victor "Vico" Ma. Regis N. Sotto.

Presidential Adviser for Entrepreneurship and Go Negosyo Founder Joey Concepcion emphasized: "With the right mindset and level of creativity and innovation, MSMEs will thrive and persevere in the business community. Go Negosyo, with the help of the government through the DTI and the private sector, advocates for effective mentorship that enhances MSMEs capacity, and enables them to make use of right money sources and market linkages for the growth of their businesses."

Through Mentor Me on Wheels (MMOW), Go Negosyo introduces mentors to micro and small entrepreneurs, offering myriads of technical and practical entrepreneurship strategies to help the latter build their own capacities.

Around 1,000 existing MSMEs and aspiring entrepreneurs are expected to gain considerable insights from the coaching and consultation sessions designed to help them grow or scale up their own businesses through effective marketing.

Interested participants can register for free at www.tinyurl.com/MMOWMARKETING.
SM Megamall is the official venue partner of Go Negosyo's Mentor Me on Wheels on Marketing. Watch out for the next leg of MMOW in your local malls!
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