For the past 30 years, Avon has relentlessly advocated for Breast
donating over $939 million in the fight against the disease, educating
more than 180 million people about Breast Cancer, and funding breast health screenings for
over 16.4 million women all over the world.
In celebration of Breast Cancer Awareness Month, Avon Philippines
asked women to
#JoinTheBoobment to promote monthly breast self-
checks in order to detect early signs of Breast Cancer. With 3 in every
100 Filipinas diagnosed before they reach the age of 75, the Philippines has one of the highest number of cases across Asia.
Representing the Boobment
To highlight this important statistic, Avon Philippines held a photoshoot featuring three
personalities whose lives were affected by Breast Cancer. The symbol
for Breast Cancer
awareness, the Pink Ribbon, became the key visual element during the
shoot led by celebrity photographer, Andrea Beldua.
“Here, the ribbon is interpreted through a flowing tulle that represents
women’s strength and resilience even in the toughest times,” explains Andrea. “I am so
fascinated by the female form that almost my whole body of work revolves around it. So it is only right that I photograph women who are empowered, women who are survivors of this disease.” she adds.
Should you detect anything peculiar or out of the ordinary, don’t worry
Philippines is in partnership with the online teleconsultation app,
Konsulta MD, so more
women can take action for their health 24/7. Free Breast Consultations are available until
November 20, 2021 for the first 500 individuals to avail – just use the voucher code PINKRIBBON.
For those who want to extend their participation in the fight against Breast Cancer, you may also #JoinTheBoobment by availing limited-edition fundraising items available at avonshop.ph including the Self-Check Watch, the Breast Cancer Promise Umbrella, the Empower non-wire Mastectomy Bra and Bra Prosthesis, or donate via G-Cash. All proceeds will go to the Philippine Cancer Society.
Breast Cancer is not something that should be taken lightly, but it’s also not something to be afraid of. Early detection saves lives that’s why it’s important to know
the risks, the signs, and the actions to take should you encounter it—that is the Avon Breast Cancer Promise.
Don’t have an Avon Representative? Visit www.avon.ph or like and
check out Avon
Philippines on Facebook to find out how you can shop your favorite Avon products!
Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis. Avon stands for gender equality, and
we believe in listening to women’s needs, speaking out about issues
that matter and creating positive change. Through Avon and the Avon Foundation we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura & Co Group.
Learn more at www.avonworldwide.com.
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